ALAFFIA
AMAZING
BRAND
Olowo-n'djo Tchala
Redefining Natural Beauty Through Empowerment
Alaffia has been a trailblazer in the natural products industry, blending the richness of West African traditions with a commitment to sustainability, fair trade, and community empowerment. Their range of hair, face, and body care products are crafted with safe, effective, and natural ingredients, designed to nourish and enhance your well-being. Alaffia's mission goes beyond skincare—each product is a step toward improving the lives of women, families, and communities in West Africa. Through their core values of Beauty, Equality, and Empowerment, Alaffia is redefining what it means to be truly natural, while making a positive impact with every purchase.
Black Owned, Cruelty Free, Fair Trade Partner, Sustainable
Do Good, Be Good!
See how this brand does good for you and for the community
Alaffia is a social enterprise dedicated to making a positive impact on the world by supporting women and families, fighting for social justice, and promoting ecological and cultural sustainability. The company sources certified fair trade ingredients from West African women cooperatives, empowering them economically. Through every sale, Alaffia supports causes such as poverty alleviation, environmentalism, and gender equality. The brand also prioritizes sustainability by utilizing indigenous resources and community empowerment initiatives while cultivating beauty, equality, and empowerment through its personal care products. Alaffia products are fair trade, cruelty-free, For Life certified, and free from sulfates, parabens, and phthalates. Ethically sourced and committed to social justice, Alaffia ensures that each purchase contributes to a greater cause. Founded in 2003 by Olowo-n'djo Tchala and Prairie Rose Hyde, the company derives its name from a common greeting in central Togo, Benin, and Nigeria, meaning a state of peace, health, and well-being.
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